Qianlong huangdi de wen qing hun yu pinpai xingxiang—Ce xie huangshi tushu de chuban yu baozhuang 乾隆皇帝的文青魂與品牌形象—側寫皇室圖書的出版與包裝 = The Artistic Spirit and Brand Image of Emperor Qianlong: Investigating the Publishing and Packaging of Books in the Imperial...